designs x kass
designs x kass

About me

Resume

Work

Creative Director • Figma Power User • Team cultivator • AI Adopter • Systems Thinker • Component Lover • Conceptual Partner • Color enthusiast • type admirer • design mentor & leader • Spanish speaker • vespa rider • bay swimmer • Virgo • LGBTQA+ Advocate • oil painter • amateur photographer • Snowboarder • Creative Director • Figma Power User • Team cultivator • AI Adopter • Systems Thinker • Component Lover • Conceptual Partner • Color enthusiast • type admirer • design mentor & leader • Spanish speaker • vespa rider • bay swimmer • Virgo • LGBTQA+ Advocate • oil painter • amateur photographer • Snowboarder •

Creative direction & design

With 15+ years of experience, Kass helps brands craft compelling stories through strategic design and art direction.

She started her career in product design, transitioned into art direction for advertising, and lately has been focusing on brand systems and editorial publications.

Based in San Francisco, CA
the word 'work'

Microsoft

A thought-leadership publication about the future of work.
Editorial design, UI/UX design, Brand identity,  creative direction
A cursor hovering over chat boxes.

IBM Research

A motion and design system for a documentary film.
Design Systems, Motion art direction
A still from the IBM Research Documentary: Path to Acceleration

Suntory

Designing an editorial experience to tell the Suntory founding story.
Editorial design, UI/UX design, Brand identity,  creative direction
A tablet with the Suntory Makers design inside of it

Paypal

A social pop-up experience that capitalized on earned media to bring to life and promote a new credit card.
Art direction, influencer activation
A photo of a woman hugging a dress made out of flowers

Starbucks Rewards

Executing a social-first campaign to drive membership for the Starbucks rewards program.
Art Direction, social campaign, Animation, photography
An animation of a starbucks cup rotating to reveal that joining the starbucks rewards program automatically gives you gold status.

#Urban Mistletoe

A personal street-art project spreading holiday cheer.
Art direction, social activation, ui/ux design, campaign
An animation of a mistletoe hanging from a tree overlooking the painted ladies in San Francisco

Adobe

An award winning social campaign driving product downloads and interactions.
Art direction, social campaign
An image of a man lying on the ground with boxing gloves

Neo4j

Rebranding a category leader to showcase their innovative and unique origin story.
brand identity, design system
London's Big Ben with a node behind it
select clients
A lockup of logos: Microsoft, Google, Meta, Airbnb, Neo4j, Sony, Paypal, Suntory, GoDaddy, GM, Starbucks, and Lyft
work experience
Creative Director at Godfrey Dadich (5/21’– Now)

Design Director at Message Lab (10/18’–5/21’)

Art Director at Godfrey Dadich (10/17’–09/18’)

Art Director at Edelman (08/15’–10/17’)

Art Director at Ready State (02/15’–08/15’)

Brand Designer at Anvato, acquired by Google (02/13'–02/15')

Education
University of Southern California (06’-09’)



Miami Ad School (11’-13’)

Skills
Adobe Creative Cloud, Figma, After Effects, Midjourney, Runway, Blender, Spline, Webflow, Google Apps & Apple Work Suite
Recognition
Cannes Lions, Clios, Addys,Art Director’s Club Lürzers Archive, Webby’s, Shorty Awards, Digiday