Kass has 14+ years of experience helping brands tell their stories through thoughtful design & art direction.
She started her career in product design, transitioned into art direction for advertising, and lately has been focusing on brand systems and editorial publications.
Leading design and creative direction for an editorial thought-leadership platform.
Leveraging earned media by bringing to life a social pop-up experience promoting a product launch.
Creating a social-first campaign to drive product downloads and earned media.
Designing an editorial experience to tell the Suntory founding story through original photography.
Redefining a category leader to showcase the brand's innovative and unique origin story.
Producing a social-first campaign to drive membership for the Starbucks rewards program.